Betterific’s Iterative and Collaborative Concept Testing Tool was born out of a client need: How do we begin to evaluate the hundreds of quality ideas that have been generated? How do we continue along the co-creation funnel, and get valuable qualitative and quantitative feedback in a lightweight, instantaneous way?
And with that, the “Iterative Concept Testing Tool” was built. It is an opportunity to reconnect with your user base (your employees, customers, whomever) and ask for validation, and feedback, on a small set of ideas.
We open the room for a short amount of time, to allow quick, iterative feedback. We require participants to cast their vote before participating in the comment section, to insure we record their unbiased preferences. We then invite them to participate in the conversation – why did you prefer one over the other? How would you make that specific concept better? It takes the most important aspects of quantitative feedback and merges it with qualitative feedback to get a full picture. Not just the what, but the why.
If you’re looking for external validation, we can invite in a segmented sample audience to both validate and collaborate on those concepts. They are invited in to give rapid-feedback, for an iterative process that lets you stay close to your segment audience.
Turn your concept testing on its head, by making it more collaborative, social, and engaging.
A Sneak Peak of our Iterative Concept Testing Tool
Don't take our word for it...
Kathee TesijaChief Merchandising Officer / Target
We have recently partnered with Betterific, an open crowd sourcing community focused on innovation to help us think of other innovative products that could make life in a first apartment or dorm room even better…Betterific is part of Target’s larger guest-to-guest initiative that is working to connect guests to each other and to Target in meaningful ways.
-August 2014 Corporate Earnings Call
Don Scheibenreif et al, GartnerCool Vendors in Consumer Goods 2015 / Gartner
Betterific identified as a "cool vendor" by Gartner.
Craig RhinehartIntrapreneur, Entrepreneur and IBM Executive / http://craigrhinehart.com
There aren’t a lot of interesting technologies out there that accelerate innovation. Betterific stands out as a new and innovative approach.
Harrison WeberThe Next Web
Betterific has the potential to disrupt bland, corporate suggestion boxes everywhere.
Emi KolawoleThe Washington Post
‘Wouldn’t it be better if … ’ there was a better suggestion box? Enter Betterific.
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