CONCEPT TESTING and validation TOOL

  • Prioritize and refine

    concepts within days, not weeks.

    Quickly gather insights and understand whether concepts are winners or losers. Post the concepts, invite your crowd, and let them select the best (based on your criteria).

    concepts within days, not weeks.
  • Iterate on concepts

    in a safe social space

    Bring the best aspects of a focus group to your fingertips. Allow your participants to select winners in a private setting, while collaborating with everyone on why they like/dislike concepts.

    in a safe social space
  • Combine aspects of

    Qualitative and Quantitative research

    Quantitative: Get unbiased preferences in a private setting. Qualitative: Seamlessly allow asynchronous group feedback focused on improving concepts and why they chose their preferences. So together you can discover Not just the what, but the why.

    Qualitative and Quantitative research
Betterific’s Iterative and Collaborative Concept Testing Tool was born out of a client need: How do we begin to evaluate the hundreds of quality ideas that have been generated?  How do we continue along the co-creation funnel, and get valuable qualitative and quantitative feedback in a lightweight, instantaneous way?
And with that, the “Iterative Concept Testing Tool” was built.  It is an opportunity to reconnect with your user base (your employees, customers, whomever) and ask for validation, and feedback, on a small set of ideas.
We open the room for a short amount of time, to allow quick, iterative feedback.  We require participants to cast their vote before participating in the comment section, to insure we record their unbiased preferences.  We then invite them to participate in the conversation – why did you prefer one over the other? How would you make that specific concept better?  It takes the most important aspects of quantitative feedback and merges it with qualitative feedback to get a full picture.  Not just the what, but the why.
If you’re looking for external validation, we can invite in a segmented sample audience to both validate and collaborate on those concepts.  They are invited in to give rapid-feedback, for an iterative process that lets you stay close to your segment audience.
Turn your concept testing on its head, by making it more collaborative, social, and engaging.


Let’s validate some concepts (Request a demo)

Don't take our word for it...

Kathee Tesija

Kathee Tesija

Chief Merchandising Officer / Target

We have recently partnered with Betterific, an open crowd sourcing community focused on innovation to help us think of other innovative products that could make life in a first apartment or dorm room even better…Betterific is part of Target’s larger guest-to-guest initiative that is working to connect guests to each other and to Target in meaningful ways.
-August 2014 Corporate Earnings Call

Don Scheibenreif et al, Gartner

Cool Vendors in Consumer Goods 2015 / Gartner

Betterific identified as a "cool vendor" by Gartner.

Craig Rhinehart

Intrapreneur, Entrepreneur and IBM Executive / http://craigrhinehart.com

There aren’t a lot of interesting technologies out there that accelerate innovation. Betterific stands out as a new and innovative approach.

Harrison Weber

The Next Web

Betterific has the potential to disrupt bland, corporate suggestion boxes everywhere.

Emi Kolawole

Emi Kolawole

The Washington Post

‘Wouldn’t it be better if … ’ there was a better suggestion box? Enter Betterific.

Partners in Innovation

Get in touch with us



Let’s work together! We’d love to share with you how we’re bringing innovation to brands. Please shoot us a note and we’d love to share with you some of our work.

(202) 670-9283

1875 Connecticut Ave, NW

10th Floor

Washington, DC 20009

Email: innovation@betterific.com



Phone Number*


Tell us what you're looking for, or hoping to learn more about!*